Advertising Rates and Payment Details for Banner Ads - All Other Ads are FREE!

What types of payment do you take?

We accept E-check, Visa, MasterCard and Discover.

What is the Activation Fee?

The Activation Fee is only required for Pay-Per-Click.  In order to verify payment information and authorize account charges, our secure payment processor requires a minimum dollar amount, which we set at $1.

Do you have a minimum commitment for advertising on your site?

Yes.  We require a minimum of commitment of 180 days to advertise on Senior Travel Genie™.

Why do you have a minimum 180-day commitment for advertising on Senior Travel Genie™?

In order for internet advertising to be successful, Search Engines need to find it.  To be found by Search Engines, you have to be online for a certain extended length of time.  We do not want our Advertisers to leave Senior Travel Genie™ before they have had adequate exposure with the Search Engines.

Do you give refunds?

No.  However, we give one month of free advertising if you choose the Flat Fee annual payment.

Do you charge a fee if I update my Banner?

No.  There is never a fee for updating Banners.

Do you charge a fee every time a visitor clicks on my Banner?

Yes, if you select Pay-Per-Click.  When you choose Pay-Per-Click, we charge a fee for every banner impression and a fee every time a visitor clicks on your banner.  See the rate schedule.

Will I be able to see what my monthly fee will be for Pay-Per-Clicks?

Yes.  You can see the number of billable Pay-Per-Clicks on the Traffic page in Ad Manager.

When do you bill for Pay-Per-Clicks and Flat Rates?

We will automatically charge the total Pay-Per-Click fees to your credit card or E-check at the end of each month's billing cycle.  You will receive a confirmation email containing the total amount charged.  Flat Fee payments are charged at the time of purchase.  Recurring Monthly Flat Fee payments are charged at the beginning of each pay cycle, depending on when you purchased your advertisements.

When do you process payments?

Pay-Per-Click fees are processed at the end of a 1-month billing cycle.  Flat Fee payments are processed at the beginning of a billing cycle.  Renewals for annual flat fees are automatically processed every year unless you notify us of changes.

General Questions

Do I need a web site before I can post a free ad on Senior Travel Genie™?

Yes.  In order to get a free listing on STG, you must place a back link to us on your web site or blog.  We supply the graphics for you.

Is my company's information protected against hackers?

Yes, SeniorTravelGenie.com uses the latest in encryption technology with multiple layers of firewalls to protect your company and payment information.

What if the URL to my website changes?

Use Ad Manager to change your web site's URL for each Listing and Banner that you have on Senior Travel Genie™.  It is simple to delete the old URL and input the new.

Senior Travel Genie™ does not list the category that fits my business.  Can I still get a free listing?

Yes, as long as your business is similar to an existing category.  We reserve the right to remove any business that does not fit a category.  We do not permit any adult material, sexual content, political ads or objectionable language.

My city location is not listed.  Can I still get a free ad on Senior Travel Genie™?

No.  However, we will ad your city to STG if you will send us an email with at least 2 photos depicting your city and text that describes your city and why seniors should visit it.  Text should be no more than 1,300 characters with spaces.  Once we place your city online, we will notify you by email so that you can order your free ad on Senior Travel Genie.

How do you determine which cities are posted on Senior Travel Genie™?

We will post any city for which we receive photos and text.

Listings

What is Ad Manager?

Ad Manager is our secure online area that allows you to create, edit and manage your Listing, Banners and coupons on Senior Travel Genie™.  It is password accessible 24 hours a day, seven days a week.

How do I create a Listing on Senior Travel Genie™?

When you order your FREE advertising on Senior Travel Genie™, you will select a password for the online Ad Manager.  Once you log in to the secure Ad Manager, you will be able to type in or paste the content of your Listing.  You will also be able to upload photographs, a logo, a PDF file and Banner images, depending on your order.  And, you will be able to create coupons by typing in the coupon offer and coupon limitations (disclaimers).  Ad Manager uses your input to create a printable coupon for Senior Travel Genie™ members.

Do I have the option of letting Senior Travel Genie™ create a Listing for me?

No.

How often can I change the content of my Listing on Senior Travel Genie™?

You can change content as often as you want in Ad Manager.

What if I want to change the photos on my Listing?

One of the unique advantages to advertising on Senior Travel Genie™ is the ability to edit your ads at no extra charge any time, day or night.  You may change your photo images, logo image and PDF file in Ad Manager.

Will I be able to see how many times my Full Page Ad has been viewed?

Yes.  You can see this when you click on Traffic in the left Menu in Ad Manager.

Coupons

How do I create coupons?

In Ad Manager, click Listings in the left menu bar.  Then click on the link to the Listing that needs a coupon.  Next, look in the top menu and click Coupons.  Click the Add Coupon link to get started.  Input the start date and end date for the coupon.  Ad Manager automatically changes the online coupon expiration dates daily, so you can make the ending date as far into the future as you wish.  We suggest that you create at least one default coupon to ensure that there is always an active coupon on your Listing.  To make a default coupon, place a check in the default box.  When you have finished inputting your data, click the Add Coupon button.  Ad Manager automatically arranges your information to create a printable coupon for Senior Travel Genie™ members.  To see what your coupon looks like, click the View Coupon link.

What is the difference between Daily and Weekly coupons?

A Daily coupon expires in one day, forcing the consumer to use the coupon immediately.  Weekly coupons allow the consumer one week to redeem the coupon.  We suggest that Advertisers use the Daily coupons for high-dollar items or limited-quantity items.

Can I edit coupons to change expiration dates and offers?

Yes.  You can change the start and end dates on expired coupons to re-activate them.  It is wise to create at least one default coupon to appear online in the event that all of your coupons have expired.

How often can I change my coupons on Senior Travel Genie™?

You can change coupons as often as you want in Ad Manager.  We encourage you to monitor the popularity of each coupon and to change the offer if it is not effective.  We suggest that you use the Daily Coupon to move high-dollar items and clearance items.

Can I create coupons in advance to be placed online on the date I specify?

Yes, you can create an unlimited number of coupons.  Simply set the start date to the date that you want the coupon to appear online and Ad Manager will place it online on the specified date.

Do I need to monitor my coupon expiration dates?

No.  Expired coupons are automatically removed from Listings and stored in Ad Manager.

I created 2 coupons but only one appears on my Listing.&nsbp; Why?

Only 1 Daily coupon and 1 Weekly coupon can appear on a Listing.  If you create 2 Weekly coupons, only 1 will appear.  Also make sure that the start and end dates are up-to-date on both coupons.  A coupon will not appear online if the start and end dates are out of sync.

Will I be able to see the number of times a coupon is clicked for printing?

Yes.  To see this, click Traffic in the left Menu in the Ad Manager.  The Traffic page will show you the number of times your coupon was clicked for printing (Listing Coupon Impressions).  We highly encourage you to monitor this information to see which coupon offer works the best for you.  If a coupon offer is not working, you can change it immediately at no cost.

Banners

How do I create banners on Senior Travel Genie™?

You cannot create a banner.  You can only upload pre-existing banner images to Ad Manager.  The banner image must be in a jpeg or gif file.  Banners are 125 x 125 pixels.  If your banner image is smaller than this size, it will not fill the entire allotted area and there will be empty space around it.  If your banner image is larger than this size, Ad Manager will automatically re-size it to fit the space when you upload the file.  To avoid white space, the banner image should be square (each side having the same dimensions).  For best results, upload your banner already sized at 125 x 125 pixels.

What if I want to change my banner?

One of the unique advantages to advertising on Senior Travel Genie™ is the ability to change your banner at no extra charge any time, day or night.  You may change your Banner as often as you choose in the Ad Manager.

What is the difference between a banner impression and a banner click-through?

A banner impression occurs when a banner ad is displayed on one page of Senior Travel Genie™ (STG).  A Banner click-through occurs when a visitor clicks on the Banner that appears on STG.

Will I be able to see how many impressions and clicks my banner has received?

Yes.  You can see this when you click on Traffic in the left Menu in Ad Manager.

Facts about Senior Travel Genie™

How long has Senior Travel Genie™ been online?

SeniorTravelGenie.com started in 2005 under the name SeniorGenie.com and became Senior Travel Genie™ in 2008.

Who owns Senior Travel Genie™?

Senior E-Commerce, Inc.

Where are the headquarters for Senior Travel Genie™?

We are at 101 Convention Center Drive, Suite 700 in Las Vegas, Nevada.